To accelerate consumer uptake for a broad range of locally produced dairy products.

To change consumer buying patterns so that a broader range of dairy purchases are made based on the quality, health and economic benefits of purchasing local products.

Educate consumers about what dairy products to buy to support South Australian dairy farmers
Promote the superior quality, taste and health benefits of local dairy products
Support the South Australian Government 'Buy Local' policy
Increase demand for South Australian dairy products among consumers